Cookies Policy for PM Couture

Welcome to PM Couture (accessible via pmcouture.com, referred to as “Website,” “we,” “our,” or “us”). As an Indian-based Traditional and Ethnic Fashion/Clothing E-commerce Store, we are committed to protecting your privacy while providing you with an exceptional shopping experience.

This Cookies Policy explains how we use cookies and similar technologies (such as web beacons, pixels, and local storage) to recognize you when you visit our Website, browse our traditional and ethnic wear collections, or interact with our online services. It explains what these technologies are, why we use them, and your rights to control our use of them.

1. What are Cookies?

Cookies are small text files that are stored on your browser or the hard drive of your computer, smartphone, or other device when you visit certain websites. Cookies contain information that is transferred to your device’s storage, allowing the Website to recognize you on subsequent visits and remember certain details about your preferences.

2. Why Do We Use Cookies?

We use cookies and similar tracking technologies to enhance your shopping experience and optimize our services. Specifically, we use them to:

• Ensure proper functionality: Keep track of items you add to your shopping cart as you browse our clothing collections and secure your checkout process.

• Enhance user experience: Remember your preferences, such as your preferred region, currency, language, size selections, or wishlist items.

• Analyze and improve performance: Understand how visitors navigate our Website, which ethnic collections are most popular, and how we can improve our store’s performance.

• Tailored Marketing: Provide relevant advertisements, promotions, and product recommendations tailored to your interest in traditional and ethnic fashion.

3. Types of Cookies We Use

• Essential Cookies: These cookies are strictly necessary for the Website to function properly. Without them, basic services like page navigation, user login, and maintaining your shopping cart through to checkout cannot be provided.

• Analytics and Performance Cookies: These cookies allow us to monitor and analyze how visitors interact with our Website (e.g., tracking page views and traffic sources). This aggregate data helps us improve our store design and ensure a seamless shopping journey.

• Functionality Cookies: These cookies enable our Website to remember the choices you make (such as your login details or regional preferences) and provide enhanced, more personalized features to make your ethnic wear shopping more convenient.

• Advertising and Targeting Cookies: These cookies are used to deliver advertisements and promotional offers that are relevant to your unique fashion tastes. They also limit the number of times you see a specific advertisement and help us measure the effectiveness of our marketing campaigns.

4. Your Choices Regarding Cookies

You have the right to choose whether or not to accept cookies. While most web browsers automatically accept cookies, you can usually modify your browser settings to decline or delete cookies if you prefer.

• Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. Please note that if you choose to reject essential cookies, you may still use our Website, but your access to certain features, functionalities, and areas (such as the shopping cart and checkout) may be restricted.

• Advertising Opt-Out: You can opt out of targeted advertising from participating ad networks by visiting global opt-out platforms such as the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI).

5. Governing Law and Jurisdiction

This Cookies Policy, its interpretation, and any disputes arising out of or in connection with it shall be governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, and the rules made thereunder. Any legal proceedings or disputes arising under this policy shall be subject to the exclusive jurisdiction of the courts located in West Bengal, India.

6. Changes to Our Cookies Policy

We may update this Cookies Policy from time to time to reflect operational, legal, or regulatory changes, or updates to our privacy practices. We encourage you to revisit this policy regularly to stay informed about how we use cookies and related technologies.

7. Contact Us

If you have any questions, concerns, or feedback regarding our use of cookies or this Cookies Policy, please contact our support team at:

• Email: policies@pmcouture.com

• Mailing Address: 271/245 A. Gurung Basti, Siliguri, West Bengal 734401. India

Last Updated: July 17, 2026