GDPR Policy
GDPR & Privacy Policy
PM Couture (referred to as “Website,” “we,” “our,” or “us”) is committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and applicable data protection laws, including the Digital Personal Data Protection (DPDP) Act of India, when processing your personal data.
As a premier Indian-based traditional and ethnic fashion e-commerce store, we ensure your personal and shopping data is handled with the utmost care. This Policy outlines our practices regarding the collection, use, disclosure, retention, and protection of your personal data.
1. Data Controller
PM Couture acts as the data controller for the personal data you provide directly to us or that we collect through your use of our website, pmcouture.com. Our primary operations are based in West Bengal, India.
2. Types of Personal Data We Collect
We may collect and process the following types of personal data to provide you with our curated ethnic wear and services:
Identity Information: Name, username, and similar identifiers.
Measurement & Customization Information: Sizing, custom tailoring measurements, and fit preferences for traditional garments (e.g., sarees, lehengas, kurtis, and sherwanis).
Contact Information: Email address, phone number, billing address, and international/domestic shipping addresses.
Financial Information: Payment details processed through secure payment gateways (we do not store raw credit card details on our servers).
Transaction Information: Details about ethnic apparel, accessories, or services you purchase from us.
Technical Information: IP address, browser type, time zone settings, and operating system.
Usage Information: Information about how you browse and interact with our online store.
Marketing and Communications Data: Your preferences in receiving marketing updates, newsletters, and festive offers from us.
3. Purposes of Processing Your Personal Data
We process your personal data for the following essential business purposes:
To provide, maintain, and personalize our ethnic fashion e-commerce platform.
To process, tailor, and fulfill orders you place on our website (including coordination with our design and tailoring teams in West Bengal).
To manage deliveries and international/domestic shipping of your orders.
To communicate with you regarding your orders, custom sizing, and customer support inquiries.
To send you promotional communications and exclusive updates on new collections (only where you have opted in to receive them).
To improve our website, product selections, and user experience through troubleshooting, data analysis, testing, and research.
To comply with relevant legal and tax obligations in India and destination countries.
4. Legal Basis for Processing Your Personal Data
We will only process your personal data if we have a valid legal basis under the GDPR and applicable Indian privacy laws:
Performance of a Contract: The processing is necessary to fulfill your fashion orders and deliver your purchases.
Consent: You have given clear and explicit consent for a specific purpose (such as subscribing to our newsletter).
Legal Obligation: The processing is necessary for compliance with tax, export, and trade laws in West Bengal, India, and globally.
Legitimate Interests: The processing is necessary for our legitimate business interests (such as direct marketing, fraud prevention, and improving our online store experience), provided it does not override your fundamental rights.
5. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, tax, or reporting requirements.
6. Your Rights Under GDPR
If you are a resident of the European Union (EU) or European Economic Area (EEA), you hold the following rights regarding your personal data:
Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request the correction of inaccurate or incomplete data (e.g., correcting a shipping address or sizing details).
Right to Erasure (“Right to be Forgotten”): You can request that we delete your personal data under certain conditions.
Right to Restriction of Processing: You can ask us to temporarily halt the processing of your data.
Right to Data Portability: You can request your data in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to us processing your data, particularly for direct marketing purposes.
Right to Withdraw Consent: If we rely on your consent to process your data, you can withdraw it at any time.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. This includes the use of SSL encryption, secure hosting environments, and restricted access protocols.
8. Sharing Your Personal Data
We do not sell, trade, or rent your personal data to third parties. We only share necessary data with trusted service providers who assist us in operating our business, such as:
Payment Gateways: Secure processors handling your transactions.
Logistics & Shipping Partners: Courier services responsible for delivering your ethnic wear from West Bengal to your doorstep.
IT & Analytics Providers: Partners assisting with hosting, security, and website optimization.
All third-party partners are strictly contractually bound to protect your data in compliance with GDPR standards.
9. Contact Us
If you have any questions about this GDPR Policy, wish to exercise your rights, or have queries about your data in relation to our West Bengal operations, please contact us at:
Email: policies@pmcouture.com
Website: pmcouture.com
Jurisdiction: West Bengal, India
10. Changes to Our GDPR Policy
We may update this policy periodically to reflect changes in our business operations, technological updates, or evolving legal frameworks. When updates are made, we will adjust the date below and post the revised policy on our website.
This policy was last updated on July 17, 2026.
